Starting in July 2019, Google will be changing the way they serve Google Ads and report conversions for Google Ad customer’s iOS App campaigns, which will help iOS App publishers to reach more users on Google.com for these campaigns. Google uses machine learning technology to help attribute installs and in-app actions to a Google.com ad interaction on a web browser. Note that some of these conversions will be modeled and that reporting for App ads served to iOS users on Google.com will be available only within Google Ads.
iOS App Publishers will probably see an increase in conversions for iOS App campaigns. Web Decorum India recommends that Google Ads Customer monitor Google Ad conversions and adjust bids to make sure there are no unexpected changes in acquisition volume.
If you have any questions, please reach out to your Web Decorum Google Ads / PPC account team or contact us at any time.