Shopify acts as a powerful eCommerce platforms and as a website builder. It provides you with a platform that offers a wide range of services to create an online store. Shopify offers its users a graphical user interface to build a website without any additional knowledge of coding.
Shopify hosts the website on its web servers. Apart, from offering a powerful e-commerce solution it also offers various add-on features like inventory management, payment processing, shopping cart features, shipping and many more.
Who uses Shopify?
Shopify can be used by a variety of enterprises ranging from a very small enterprise to start-ups and even a global multi-million dollar businesses. Some big brands that use Shopify as their e-commerce platforms include Budweiser and Tesla Motors.
Selling on Shopify?
Shopify with its user-friendly features can help sell most of the products which are family-friendly products. Some of these products include Paintings, handbags, antiques, pottery, ceramics, cameras, and office supplies, baby products, and photo prints are some of the common products that can be sold on Shopify stores.
What are the advantages of using Shopify as your e-commerce platform?
Shopify allows selling products on multiple channels:
Shopify helps you increase your sales by making use of other potential platforms and supported channels like Facebook, Amazon, Pinterest, Mobile Apps, you can also sell in person at brick-and-mortar shops. Shopify utilizes a built-in POS system to unify all the products and inventories of the store.
The Buy Button of Shopify.
Buy button features of Shopify enable your user’s experience a customized shopping experience where they can embed any product during the time of checkout on your site. It also helps monetize your website or blog with just a single click.
Shopify helps Support around 100 payment processors all over the world.
The various built-in payment services offered by Shopify customer’s shopping experience becomes smoother. Shopify has also introduced Shopify Payments that facilitate online payments. One can manage all the store transactions within the Shopify platform. The advantages of Shopify Payments are that you can manage all of your store transactions at one platform.
Excellent and User-friendly site performance.
Those are too slow to run may impact customer traffic on your website. Shopify offers excellent site performance which is an essential component for an online store to get increased sales.
Digital products and physical products selling
Shopify allows you to handle both the digital as well as physical products on the website. It has an app that can help you enlist and categorize the type of your products. Also, allows deliveries of these products through email or make it downloadable via online storage. It also helps you set up the type of shipping and fulfillment for each product in case you are dealing with physical goods.
POS help integrate your physical shop with your online store. Shopify POS system allows your business to manage the sales, inventory, online and offline customer data, all on a single platform.
Brochure for self-help learning
Documentation offered by Shopify is very useful for the beginners also the experts. It is found to help provide information related to definitions for technical terms as well as setup guides.
Useful add-on to widen the store
Not only has default features, but also offers a wide range of apps that can extend your store with over thousands of ads-on. This makes them one of the more versatile e-Commerce platforms in the market.
Boost sales with Shopify abandoned cart recovery
Customers who have added the products in the cart but didn’t purchase the products may like to get reminded about it. In such a case, Shopify can send abandoned cart saver emails to customers at specified time intervals customized accordingly.
Disadvantages and things which are not good about using Shopify.
Not Suitable for some businesses
The business platform can be used by a variety of enterprises but certain businesses that are prohibited from using the Shopify platform include Gambling, regulated or illegal products, IP infringement, pharmaceuticals, virtual currency, investment and credit services, and adult content services.
Themes to be customized using own PHP language
Shopify has its own self-developed PHP language called ‘Liquid’. Liquid makes the theme customization harder unless you know how to code in Liquid. In such a case you may need a premium theme to be opted to support your website.
The higher price of the advanced features
The basic plan of Shopify comes with a limited number of features, and in case you are looking for more advanced features of Shopify like gift cards, fraud analysis, reports, and real-time shipping then they are available at a higher price.
Shopify apps can help save your time but come at a higher price
Shopify offers a lot of useful add-ons that you can get from the Shopify app market. Most of them are free but some with the advanced features may come at a higher price. In such a case, pick your apps carefully and which can help you in your everyday business.
No email hosting
Shopify platform doesn’t provide you with email hosting services even though the web hosting is included in all Shopify plans. This limits to host a domain-based email address. However, you can set up an email forwarding option where you can forward all your emails to regular accounts like Gmail or Yahoo.
Start working on Shopify and experience its tremendous benefits. Get it installed and learn about its various features by hiring eCommerce solutions. You can also look for other companies that can help you learn and experience the Shopify e-commerce platform and its benefits.