Mobile-Friendly Websites And Mobile App – Learning The Differences Along With Pros And Cons For E-Commerce

Mobile App Development

The COVID-19 pandemic has changed the shopping sector completely. From 2020, globalized e-commerce sales have a stable growth trajectory, and it has raised from $4.2 to an estimated around $5.5 this year. Online retailers have already increased their share of the total retail sales. They accounted for around 20.3% of all retail spending in 2022.

As consumers are focusing more on online shopping these days, businesses are looking forward to the Best mobile app development company for help, like Webdecorum. Now, what kind of branding are you looking for? Is your main focus relies on the mobile website for your e-commerce business or a mobile app? Understanding the differences and the benefits each sector holds will provide you with the best solution ever.

The current phenomenon:

The present phenomenon of mobile shopping is known as m-commerce. It has already entered the retail world and dented it to some extent. It has taken up around 5.9% of the total e-commerce sales in 2021. The rate further states that the growing number of the business is likely to complement the user’s journey with either an adaptive website or a mobile application experience.

Due to the shifting trends, there is one major question that seems to pop up in your mind the most. Do you need to build a standalone mobile app for an e-commerce business or do you have to focus on an adaptive website to serve the mobile user cohort?

The difference that lies between an app and a mobile website:

Before you precede further to get your hands on the app development services from Webdecorum , learning about the differences between an app and a mobile website is a necessity these days.

As per some surveys made, the mobile share of web traffic globally has risen over the past 10 years. In February 2022, there was more than 57% of web traffic that came from mobile users. So, most retailers will catch up with this trend well by presenting two mobile shopping experiences – mobile apps and mobile-friendly websites.


More on the mobile-friendly website:

  • It is targeted to be an adaptable website, which is optimized for multiple devices.
  • Whether it is a smartphone, PC, or even a tablet, a website offers the same experience for all of them.
  • There is always an adaptive web solution to allow users to browse the items without zooming.
  • A mobile-friendly website will not include any added steps to place than the order in the main version.
  • These websites will identify the resolutions or the screen and users’ device orientation and then will adjust the layout to facilitate shopping.
  • These are accessed through web browsers on the smartphone.

Mobile applications:

  • These mobile applications are not going to use web browsers, on the other hand.
  • These are mainly targeted as standalone applications, which will be downloaded and then installed on your smartphones and other mobile devices.
  • You have the e-commerce native mobile solutions, which will help the users to access retailers quickly.
  • It will include extra features, which are designed exclusively for mobile users.

Understanding the main differences between these two options before finalizing your goal is indeed a necessity. Next time you have successfully made plans to get hold of mobile app development services, make sure to get in touch with the right team from Webdecorum for help. You won’t regret making this decision!


The difference to follow:

Understanding the differences between a mobile-friendly website and a mobile app is really important. The points are mentioned below for your reference.

  • Under the accessibility notion, mobile web is available on browsers, and the app is available only after being downloaded.
  • Mobile websites will need an internet connection and the mobile apps can be made reachable offline as well.
  • Under functionality, mobile web has a limited function or as same as the main website. But, the mobile app is created with unique ideas for mobile.
  • There are adaptive layouts for the mobile web for different devices. But in terms of the mobile app, there is a platform-limited layout for solely mobile experiences.
  • There are push notifications available for mobile apps, but you can’t say the same for the mobile web.
  • Finally, there is no app marketplace available on the mobile web. But, there is availability on Google Play or App Store in terms of the mobile app.

Apart from all the technical specifications available, the mobile-first websites and the mobile apps will deliver multiple pros and cons for the retailers to follow.

E-commerce mobile-first websites:

Adaptable websites have been the industry standard for online presence and were pushed in 2015 by Google. Mobile-friendly websites have some core differentiators to help set them apart from mobile-avert online sectors.

  • Mobile first websites have a responsive design with adjustable layouts
  • Web experience needs to be consistent and unified with a mobile experience
  • Mobile-friendly websites will provide ultimate convenience to the consumers with an optimized version of the user experience.

With a mobile-friendly website, you will enjoy a streamlined experience on the web and mobile, and with a broader reach. It helps in boosting sales with less investment and improves customer satisfaction rate. But, on the other hand, the mobile-friendly website is unavailable offline and has a poorer user experience.

Now for e-commerce mobile apps:

Around 50% of the retailers in 2020 had plans to prioritize mobile app experience and those plans came out to be a huge success. Some of the top retailers like Target, Amazon, and more have established mobile app presence and the smaller retailers are now making up the ground.

Right from brand awareness to reduced marketing and advertising costs, mobile apps have a lot of features to venture into. It can be accessed offline and comes with added personalization. But, it has some cons to consider as well. The development cost is pretty high and it comes with less visibility rate.


The final say:

There needs to be a big balance between mobile-friendly websites and mobile apps, as you need both for a final improvement of your brand. In case you want help from the best Application development company , then Webdecorum seems to be a clever name to trust.

For more information and free consultation, please contact us at or by click here.