If you are running an online retail business, then you might be looking for Magento. Magento is the fourth largest platform that holds around 4.55% of the whole eCommerce market share. This is the reason why it is chosen by the topmost brands like Coca-Cola, Nike, Fox Star, Olympus, and many others. Is it because of its user-friendly structure? Well, Magento not only offers a user-friendly experience but also offers numerous advantages and that is the reason why many top e-commerce businesses rely upon it. Magento 2 is a new and improved version of Magento which has advanced features, developer tools, its built-up is quite different from all the previous versions. Let us check out why you should choose Magento for building an eCommerce store.
Adds value to your business
How does Magento add value to your business? If you look at the Magento slogan it says “Designed to grow, built for flexibility” which means Magento allows its users to grow their business by providing amazing opportunities where the online retailers can initially start their business with basic e-commerce features and late on switching to a sophisticated version of Magento when the business is growing. Thus, allowing you to integrate any custom feature or module. Also, there are numerous plug-ins and extensions available on the Magento marketplace which allows you to add something special to your business. Webdecorum is an eCommerce development company that has a large experience in building Magento websites. You can hire a Magento developer to develop the module of your e-commerce business from scratch. Some of the plug-ins that Magento offers are a good comparison, call-back option, shipment details, several payment options, availability, and one-page checkout.
What makes Magento different from its competitors?
If all e-commerce platforms are developed differently and cater to different business needs, then why do they have competitors? Well! Let us check out some of the major competitors of Magento and their benefits:
Shopify is another leader in the e-commerce space. It is also user-friendly and can be easily set up without any external help. Other benefits that Shopify offers are Multiple payment methods, tracking of your order, customization of your online store, easy product management.
It is more of a WordPress plugin that offers your website a look of an online shop and is extremely popular in the CMS world. It offers reliable hosting services, but to add useful e-commerce features or mail-automation and product filters you may need to buy additional extensions. So, you may have to pay for features and extensions which you will require for your business. Also, some users are not satisfied with the WordPress security level and frequent plug-in updates.
Another major Magento competitor which is most popular among e-commerce platforms. It does not require any additional budget and can be self-hosted. It allows users to enjoy customizable templates for their online business. It also provides you with a complete e-commerce solution, where you can start selling and receiving profits from the very first day which makes it one of the best platforms for beginners. Like many other SaaS platforms, BigCommerce charges a monthly fee for using its services and the annual online sales may cost up to $50,000.
It is one of the leading e-commerce systems, that provides ultimate flexibility and less complexity, to the retailers allowing them to quickly understand their growth potential. It offers Out-of-the-box features, low-cost features, and a short market time. It is trusted by lakhs of customers and serves as the perfect choice of online stores of any size. It also supports multiple storefronts, languages, currencies right out of the box.
Now that you have read about the different e-commerce platforms and their details. Let us now discuss why Magento is still a better option for your business.
Benefits of using Magento over other eCommerce platforms:
Platforms like Shopify, WooCommerce or BigCommerce, do not need an e-commerce professional to use them and that is why they are very popular. However, these platforms aren’t that good from a long-term perspective. Magento can help you grow and expand in the long term.
Using the Magento e-commerce platform may help you gain access to the resources and makes you a part of an ever-growing professional ecosystem.
Magento is considered the best platform for its scalability and flexibility and can be the best choice for retailers who have over 500 items or variations.
Shopify provides hosting services and users need to pay for them. While Magento is free and open-source software. However, shifting your Shopify online shop to another CMS might cause problems due to hosting.
Magento offers many free e-commerce features and functions like grouped items, personalization, and product reviews. While, on the other hand, you may need to pay for any additional extensions in other platforms like Woocommerce.
Customization opportunities are very less with Bigcommerce. The users cannot change cart functionality and core features with the Bigcommerce platform. Whereas Magento users get the benefit of changing every element of their online stores.
However, your choice of e-commerce platform depends on the size and type of your business.
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Does Magento suit you?
Magento is an “open-source solution” that has an open-source code, which provides the flexibility to the e-commerce development company to change it the way it’s needed.
You can choose Magento Commerce paid plan, a simple and effective solution for your eCommerce business that also includes development support for setting up an e-commerce website.
Webdecorum an eCommerce website development company that recommends you to be careful with the code. As it may fail without the help of a developer. You are safe if you hire a Magento development company or a developer.
Magento for small businesses
If you are selling fewer than 500 products on the e-commerce website then you can use the free Magento Community edition and pay for hosting server, domain, and integrate online store elements some of which may be paid or free.
If you can afford Magento Enterprise edition you can enjoy online services with many advanced features, such as:
- Components with targeted offers
- Lowest price for an advertisement
- Return controlled authorization
- Promotion and price permission
- Elaborate catalog and CMS
- Software for call center with assisted shopping
- Wide range of payment solutions
- One-page checkout
- Shipping to other addresses and many more
Magento for established retailers
If you are selling over 500 items, then you may be representing a big business and may also have representatives in other countries. In such cases, both Magento Community and Magento Enterprise editions might be suitable.
Magento Enterprise will help you launch a huge online shop without hiring third-party developers. Because it has already integrated e-commerce features. However, you may need Magento 2 migration service to migrate the online store from the older Magento version to the latest Magento 2 version. You will receive functions such as:
- Gift cart
- Developers of Magento by request
- Related product
- Private sales
- Customer segments and Category permission
- Many wish lists
Why Magento can be the best for your online business?
If you are still in doubt about whether to use Magento or not? Below are some points that will help you decide.
Easy, Affordable, and quick website development
Magento offers affordable and quick e-commerce solutions for your website development. You just need to have PHP programming skills to develop your online shop from scratch. You may also hire an e-commerce team or a web development company in Kernersville to set up an online store for you.
Single dashboard for multiple websites
You can create several online shops with Magento and can manage them from one dashboard. This may help online retail businesses to apply a comprehensive multi-store strategy for their success. Using Magento multi-store option can fetch you with following advantages:
- You can add as many products as you like
- Enter foreign markets and open your online store in other languages
- You can develop micro-websites for particular brands
- Create landing pages targeting holidays and many other
Sell on eBay and Amazon from your Magento website
With Magento, you can increase your sales channels as well as the profits earned by it. It is extremely popular and helps you keep up with current trends. Selling on multiple channels like eBay and Amazon can increase your chances of selling goods where you can also track and manage all the orders using your Magento admin panel. However, it is an overly complex type of integration and requires advanced Magento e-commerce development skills.
Suitable for all business
Magento can be used for many businesses, it’s an all-inclusive e-commerce platform that, with a large community having tons of manuals and tutorials. You can integrate multiple features to your B2B or B2C segments and make it convenient for your shoppers and marketing department. It also supports many shipping modules.
Freedom of customization
Magento is an open-source platform that provides freedom to customize their websites according to their business needs. You can receive a powerful and comprehensive platform with Magento without paying any additional cost
Unlimited extensions and plug-ins
With Magento, you get thousands of extensions for customization. With this benefit of Magento, you can amaze your customers with a unique shopping experience.
Fastest responding e-commerce platform available
Magento does not keep its customers waiting due to slow page loading speed. The two topmost reasons that may cause loss to your business are the high bounce rate and cart abandonment. However, if you chose Magento you will never face such issues.
Multiple payment options
Customers would love to shop from a website that has multiple payment options as they usually are not satisfied with one payment mode which may cause them to shop from other websites. With Magento, you can get multiple payment options for your customers like:
- Google Pay
- Amazon payment and others
SEO-friendly platforms are the need of every online business and Magento gives you one. Seo-friendly platforms help customers find their products easily without causing many problems. Integrating SEO plugins and extensions will give you high traffic results and high conversions.
Mobile shopping is the most convenient way to shop online and almost everybody prefers that. With Magento, you can make your shop online through mobile-friendly apps. Also, you can manage your online store easily from your mobile device and make your business more effective.
Freedom to choose a hosting service
Unlike other eCommerce platforms, Magento gives its users the freedom to choose their preferred hosting server.
Webdecorum’s Managed Hosting Platform is the most popular hosting for the Magento e-commerce website.
Magento hosting services are fully managed and are applicable for both Magento Enterprise and Magento community. Webdecorum hosting users can easily configure the Magento hosting services for their business requirements.
Integrates easily with other software.
Magento offers integrating services that can easily gel up with almost any other software like CRM, ERP, or marketing automation tools.
Support for multiple currencies, tax rates, and languages
Magento is integrated with necessary modules and plugins that can support multiple languages, tax rates, and multiple currencies that may help further integrate your online shop.
If you are looking for a web developer or a Magento development company then you can contact Webdecorum. We offer effective services at an affordable price and can build your future e-commerce website. You can also contact us for Magento 2 Migration services to leverage the facilities of the current Magento version.