Why is Website Speed Optimization Necessary?

Quick Tips

We live in the age of speed and digitalization. Customers have become both smart and impatient. The main reason behind this has been the diverse availability of resources and options at their beck and call. Hence they are easily distracted and attention is diverted due to the presence of external elements. A website is an important tool in business for web presence. The online platform has become a string podium for shopping, making payment of bills, indulging in entertainment activities, etc. But the availability of options is also diverse. Hence the websites need to be highly responsive so that the attention of the users is not strewn. High-performance websites can be created with the help of a few simple tips.

First of all, it is important to understand the need to have a high-performance website.

  • Higher user-experience.
  • With higher user-experience, higher visitors are attracted.
  • This can bring good returns to the site. An E-commerce website will reflect high sales.
  • The website with good performance and high speed will easily get featured in the high ranking pages of search engine pads like Google, Bing, and Yahoo.Google rankings can bring good SEO for the websites.
  • Lead generation will lead to profit earning.

How to make the website perform high and have an optimum speed?

  1. Make use of Content Delivery Network
    Web content is made available to diverse users across geographical locations with the help of a set of web servers. With the help of the content delivery network, the request of the users is sent to the nearest server. Hence the web page is quickly delivered to the user and page speed is optimized.
  2. A better host can make the website optimized
    The most popular web hosting is shared hosting. It allows the users to make the site online at a low cost and in a short duration. But shared hosting is not as fast as Virtual Private Server hosting or Dedicated Server because it shares disk space, CPU, and RAM which makes it slow.

  3. Optimize Images for the website
    A plethora of images, photos, and graphics have the power to make the website engaging. But images can create issues like a slow website and hence it is important to compress the size of the images without compromising on the quality using tools like JPEGmini, Kraken, or ImageOptim.
  4. Plug-ins should be reduced
    Each website has plug-ins. More plug-ins require more resources for the perfect running of the site. It also leads to slow-loading website problem which is surely not desirable. Hence deletion of the unnecessary plug-ins is the best solution to keep the problem at bay.
  5. CMS Database optimization
    The optimization of the database will bring visitors to the site. But the site can work slowly if the content management system has plug-ins. For WordPress, the users should consider WordPress Optimization so that the CMS can take its own optimization measures for keeping the site fast and quick in loading.

These are very handy and simple techniques to ensure that the loading time of the websites is quick so that the attention span of the users is grabbed and maintained to yield desirable results.