Irrespective of the type of your industry or the products and services you provide, you cannot avoid the digital trends of the marketing industry. A few years ago, companies required more than a website and a page on social media to keep up with the promotional stuff and more but today with the evolving scenario of the digital arena, it is far better.
Today, there hardly exists any businesses that have not marked their online presence. However, a Best Digital Marketing Company helps you to adapt to the trends and technologies over such a medium that keeps your game better and more ahead from your competitors.
Social Media Marketing company is well-aware of the creative requirements and thus, stays updated with the current trends. Now, let us dive right into the unforgiving reality of the top 8 digital marketing trends that will make you shine among others in 2020.
Instagram is a super hit: Instagram has witnessed a meteoric rise of more than one billion users and thus, stands as a massive achiever. It implies that Instagram is a consistently growing platform that is maintaining its grounds with the user base of younger generations, particularly under the age of 30.
However, there are chances of issues that might arise if the decision of removing Instagram likes turns true. Though many influencers have stood up and raised their voice on it, the companies must keep their eagle eye on the impact of this move in 2020.
Chatbots are the new customer service: Chatbots are AI software that behaves as a virtual custodian, interacts with users, and helps them to complete their goals. They communicate naturally with humans via text chat windows and even, verbally. With passing time, the AI learns more about customers when the system gathers more awareness of data to be able to offer an improved service.
Chatbots performed a variety of tasks on Facebook throughout 2018 and 2019. From giving weather reports to automating customer support functions, the sophisticated software has done it all. Thereby, it is easy to digest why about 80% of businessmen are claiming to start chatbot usage in 2020. Here are the following benefits:
- Instant help to customer queries.
- 24-hour customer service.
- No requirement of breaks or overtime pay.
Content and context both matters: SEO Company in Gurgaon believes that one of the essential components of digital marketing is content marketing. The quality of your content determines its destiny but now, even context and targeting are paid emphasis on. Google is already working to develop a deeper grasp of online content. Therefore, the task of the marketer’s increases to focus more on their target market and dig more ways to produce precise content.
With the BERT update in 2019, the search engine giant ‘Google’ advised to chase the SEO trends and ensure a site to be promoting a well-written quality content that maintains alignment with users’ intent, useful links, and works at a faster pace.
Marketing in messaging apps will increase: Social media apps are not just limited for interaction with family and friends. These days, businesses are taking interest in messaging apps like WhatsApp and Facebook messenger. And why not? When about more than 1.3 billion users are actively participating on Facebook for exchanging about 10 billion messages/month. The amount of active users on WhatsApp is even more with a greater number of messages making rounds.
As expected from the current scenario, in the coming 5 years, these instant messaging apps are going to lead as the top marketing channel in the business world. It is so because they promise more engagement and broader customer reach. In 2020, these apps are likely to introduce video services and include interactive content for a greater rise in the market.
E-mail is getting personalized: E-mail is an old but gold approach that will always stay. E-mail marketing continues to brag its importance but it is the combination of automation and personalization that will make it effective in 2020. E-mail can significantly stir up to motivate an action particularly when it is joined with your revamping techniques.
This makes the most exciting round in the digital marketing trends of 2020.
- Interactive content will become general: Interactive content flaunts an effective rate in educating the buyer. It makes the audience swipe and clicks without any second thought. Many companies are expected to try interactive content in 2020 such as polls, quizzes, 360-degree video streaming, and AR ads. There is a lot to the list for consumers to dive in and experience the fun content which ultimately builds their connection with the company.
Verbal interaction will rise: Host of smart devices like Google, Siri, Alexa are raising the bar of verbal interaction. It further implies that there is no better way than communicating as it is the most preferred way to have an impactful interaction. And now, machines are coming forward to catch with different ways of people to shop, search, and discover.
Adopting the strategy of verbal interaction will not only make you relevant to the tech-oriented industry but will also create an optimized customer experience to build brand loyalty. Marketers might earn Google’s featured snippet if they use a conversational tone with the targeted users of voice search.
Omnichannel marketing is important: It refers to the marketing practice across several platforms such as social media, email, blogs, and apps. It enables businessmen to approach customers effectively and promise an enhanced user experience.
Multiple channels have multiple benefits that offer consistent and seamless brand messages across every channel.
Eventually, it generates better results and acts as a road to bring more people back to let them experience the enhanced customer journey.
Webdecorum (Best SEO Company in Gurgaon) covers different aspects of creating, developing, and nurturing websites. Since everything is moving at a greater pace, Webdecorum assures that you do not leave behind any prominent trends like voice or video search, AI technology, and interactive content while designing your services. So, your business can’t afford to halt because the techie customers expect your brands to connect and reach them in such a way that makes their journey much easier and delightful.