What is Email Marketing?
If you have an email id, you’ve seen lots of examples of email marketing. A fashion retail store might tell you about some new design or styles, a finance company might let you know about a special financing deal, a local food chain might let you know about new menu items.
Email marketing is a form of direct marketing which allows anyone to send email messages directly to a pre-determined list of online users. These messages can be anything from simple, plain text to rich, HTML pages (similar to websites). Email marketing campaign are delivered right to the recipient’s inbox, just like normal email.
Email marketing campaigns differs from other online marketing in that it is inexpensive, easy to send, extremely measurable, and goes straight to a target’s customer inbox. It’s another gizmo in your online marketing toolbox.
Now, let’s take a glance at what makes email marketing so helpful.
The Advantages of Email Marketing Campaigns:
1. Low price
Email-based marketing can cost as low as $0.05 per email. This compares favorable to other online marketing method like pay-per-click or cost-per-impression advertising. Compared to the expense of traditional email marketing, the savings are even greater (think about all the printing and postage price!).
2. Considerable Result
Using modern tracking system, email marketing allows you to know accurately how many people receive your email, open rate, and click rate on the links and calls to action contained within email. Prepared with this information, user can make adjustment and improvement to following emails.
Send targeted emails exactly where you want them to go. You can easily create segmented lists and direct different email messages to selected client groups. You can gather email addresses from a number of sources, including your existing client database. Adding a “mailing list” box to website or portal is a great way to build a list of email users who are interesting in to hearing from you.
Email newsletters don’t limit you to plain, static content. You can include video, music, polls and many more. These tools provide numerous ways to engage your clientele.
5. Calls to Action
Click on a button or URL is very simple, which means that recipient have to take very small attempt to follow through on a call to action. Evaluate this with conventional newsletters where recipients have to call a phone number or type a website URL into their device.
6. Personalized email
Use your client database to easily welcome recipients by name. Make them feel that they aren’t receiving a generic mass mail.
7. Time & Venue freedom
Recipient can read your email on their own time and on the device of their choosing, whether that means in a conventional email inbox or on an smart phone. This liberty increases open rates and engagement rates.
8. Opt-In & Unsubscribe Options
Because email lists are easy to opt-in and opt-out of, you don’t have to concern about customers receiving unsolicited and unwanted emails.
9. Quick Response
Most recipients will read your email within seconds or minutes. You can know the success of your campaign the same day you send it instead of weeks down the line.
No need to coordinate design, print, and mailing as is necessary with physical mail-shots. And different other forms of online marketing, you don’t have vague target and results. Email marketing is simple: send a email to a targeted list of recipients. Write the message and press send button.
11. Easy start
Getting on the go with your mailing list is simple. You probably even have a massive database of email addresses already. Think about all the email addresses you have in your current email system, phone, or other smart device. And for sure you have at least a handful of newsletter, special offers, or other piece of information you want to share with your target customers.
Web Decorum successfully running Email marketing campaigns for a wide variety of customers. To find out how we can help you get your own campaign started, request a quote or call +91 95991 10321 .