New business methods and new business models are being discovered every day. The technology is changing incredibly quickly. When a business applies these new business methods well, the profits can be enormous. But with every innovation, there are winners and losers. The bar has been raised. Companies that don’t capitalize on the new ways of doing business often find themselves less competitive than they were just a year before.
The new internet marketing technologies and tactics are getting more powerful every day. But also more complex – and harder to understand. Consider email as just one example. Email has been the web’s killer app for 25 years. Today, just setting up and operating an email server is much harder than it was just a few years ago. Today, you have to be a deliverability expert to send an email and have a reasonable chance of it getting into the inbox. Once you have good deliverability, your systems need almost daily maintenance to retain it.
And email is easy compared to obtaining a good page rank in the search engines. Or having a good conversion on readers to opt-ins, or opt-ins to purchases or other action objectives. Or using social media well in a business.
Making It All Work Seems to Need a Degree in Computer Science
Just a few years ago it was easy. You just needed a website and email. Now every business needs a blog, online transaction processing, twitter feeds, a Facebook page, LinkedIn and a bewildering array of complementary new technologies that all need to work effectively together.
Our team have been doing Internet Marketing from when the earliest days of the net. Most of us don’t do anything else. And even we can’t keep up with it all. We have to specialize in only a few areas to be experts. These days, no matter how smart you are, or how much time you want to invest, it’s just not possible to be really good at more than a few internet marketing technologies and techniques.
We Help You Grow Your Business with Internet Marketing
The Internet Marketing Center has been helping business owners and entrepreneurs capitalize on internet marketing since 1996. We’ve helped over 300 businesses grow faster, and be more profitable, using internet marketing.
Whether you have an existing internet business you’d like to make more profitable, or whether you have a traditional business that needs an internet strategy or even if you are just thinking about staring an internet business – we can help. Our business is helping you use internet marketing better in your business.