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Mobile Application Marketing

Market your Apps

Mobile Application Marketing
Having an awesome utility, gaming or entertainment mobile application is not enough these days. You need to market it to monetize it. Web Decorum’s Mobile App Promotion and Marketing services help you design and execute a perfect launch for your app. We employ success-strategies to make your app stand out from other mobile applications in the market.

At Web Decorum, we engage in application marketing for almost all kinds of popular mobile apps – iPhone apps, BlackBerry apps, Android apps, Windows Mobile apps and others. Our understanding of every other app store environment and ranking algorithms help us guide you in the best possible ways to market your mobile applications.

Being seasoned app developers of iPhone, BlackBerry, Android and Windows Mobile platforms, we know what sells on App stores. If you are just planning to build an app, we can provide you with the concept for your app and walk you through our mobile application development process and also, build an app for you. If, on the other hand, you already have an app and want us to promote it, we can layout an app marketing plan for you.

Our mobile app marketing process starts with our analysis of your app and other apps of similar kind. After a thorough study of your app and similar apps, we nail down the Unique Selling Point (USP) of your app. On deciding your selling point, we frame promotional strategies based on your USP. Below is a brief of our promotional process.

Breaking through the clutter
With the mobile app industry growing in leaps and bounds, every other app store – be it Apple’s App Store or BlackBerry’s App World or the Android stores – are cluttered with thousands of apps. Breaking through the clutter is the first thing that any app needs to do to reach out to consumers.

Web Decorum employs a series of strategies to help clients achieve popularity among users.

  •     Pre-launch campaign to create expectation about app
  •     Strategically-timed launch to grab attention of maximum users
  •     Post-launch viral campaigns via mobile, web, videos, podcasts etc
  •     In-app campaign via app store’s other popular apps
  •     Exciting updates to make existing users revisit your app
  •     Promotions on recent functionality upgrades to hook new users
  •     Paid promotion and review generation to drive downloads
  •     Suggestions for new upgrades based on user feedback
  •     Maintaining communication stream with users to ensure app popularity
  •     Establishing touch point with users to build value for your brand

Making it to Top positions
Making it to Top 100 or 50 is just as important as breaking through the clutter. Web Decorum employs the best marketing ways to make your app hit the top positions in app stores. We engage in cross-promotions of apps – on the web through how-to videos, podcasts, viral campaigns, social media stream etc.- to ensure that your app reaches out target users and drives the maximum number of downloads.

Staying Popular
One of the most difficult parts is making your app retain its top positions and popularity. It is normal for any well-promoted app to stay popular for a period of time and then fade into insignificance later. Web Decorum prevents your app from reeling into that state. A survey says only 20% users return to use a free app after download and less than 5% use it 30 days later. We provide cure for this app-apathy from users by suggesting/promoting new upgrades, additions, value-added features for your app.

In brief, Web Decorum’s mobile application marketing experts leave no stone unturned when it comes to promoting your app and driving the maximum number of downloads for it. We keep your app ever-new by promoting your recent app upgrades and even offering suggestions for such upgrades. Indeed, we make sure that your target users return to your app and use it continuously, again and again.

To know more about Web Decorum’s Mobile Application Marketing strategies or To get a free quote for promoting your mobile application, submit your requirements here.

Web Decorum offers mobile app development services also.

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Our Expertise

  • Experienced - Professionals
  • More than 7 years Experience
  • Highly Qualified Team
  • Great Customer Support
  • Customer Satisfaction
  • On-time Delivery

Our Testimonials

For any graphic and web services, I would definitely recommend these guys. Young and energetic team with customer service at heart. Graham Langley, Partner


Euro Asia Group

It has been a nice experience to engage with Web Decorum. Nitin possesses a high level of creativity for designing a good website, He understood my needs, engages well and delivered a product which stands up to the Best. Website is appealing, easy to navigate, and engaging. Rajiv Handa, Founder and Chief Learning Office


Rajiv Handa Associates

Best in the industry who understands customer specific requirements and works out solutions accordingly. Anthony Braithwaite


Universal Vehicle Exports


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Phone: +91 124 4141668;
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