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Posters & Flyers

Posters & Flyers

Posters & Flyers
You probably already know what posters and flyers are: printed sheets meant to be posted in a public place or private workplace. Posters tend to be fairly large and professionally printed, and almost always feature an illustration, while flyers (also known as mini-posters) are usually 8 ½” x 11″ or so, might be simply photocopied or e-mailed, and often rely solely on words to get their point across. Posters and flyers are usually informational in nature. They can also be used to affirm positive behaviors or draw people to an event.

A good poster can have staying power for years. You probably won’t want to use the exact same content for years at a time, but using a coherent theme, the same artist, or other elements to make your group’s posters recognizable is a good idea.

Flyers can easily be mailed to almost anyone. It’s simple to fold, staple, and slap a stamp and an address label on an eye-catching flyer about an upcoming event.

A few basic tips on poster design

  • Simplicity is key — try not to have too many different elements vying for the reader’s or viewer’s attention.
  • Large, colorful images will grab your viewer’s attention. Lots of contrast helps too.
  • A novel image is another good way to catch your audience’s eye.
  • Your poster should be easy to read from a distance. Colors that can be easily read from a distance include white on red, black on yellow, dark blue on white, green on white, and the ever-popular black on white.
  • Colors can have different effects: greens, blues, and purples tend to be soothing and calming; red, orange, and yellow tend to excite and attract attention.

Posters or flyers can be remarkably effective in getting your organization’s message across. Try distributing a poster of flyer with a simple message, an eye-catching image, and a catchy slogan — see how many people you can reach!

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