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Facebook Is All Set To Match Up To Google’s Adwords With Its All New And Powerful Advertising Platform

Facebook is all set to become a more popular platform for advertisers than Google. Recently, it released a new ad network through which business can advertise very powerfully. This network is set to compete with Google Adwords. It is quite different from Adwords which is why advertisers are drawn towards it now. They can use it to advertise both on and off the Facebook platform.

We all know what a popular platform Facebook is, given the fact that it has more than 1.3 billion users worldwide. The information that all these users have shared with Facebook is going to be used to determine how what will be show to them. They will receive ads based on their location and interest. This feature gives it a definite advantage over Google in advertising, even though Google is the most popular search engine, with worldwide users.

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What Makes Facebook Advertising Platform Better Than Google?

Google’s adwords basically aims for people to click their ads, based on which marketers analyze user behavior and check the success of an ad campaign post launch. Facebook on the other hand, gives all information needed for an advertiser to make a more successful campaign right at the outset by giving data about conversions, clicks and user behavior. This feature will give them a sure boost as a top player in internet marketing. They will use data collected from their users, plus track individuals through their behavior, without making use of cookies or sessions, a feature that they will get from Atlas, the ad network that Facebook purchased from Microsoft. .

Their strategy is not just to target users in various demographics, but more to concentrate on those who are likely to make a purchase. These users may be showing a keen interest in a particular product or service, hence showing a marketer’s advert to them will entice desired results. This also enables them to provide stronger reporting and analytics data for both on and off advertising, which enables marketers to see results and tune their performance in a much sharper way. The new ad platform from Facebook has unique features which makes it a good means of advertising for marketers from various industries. It will assist them in effectively reaching out to their target audience and will bring expected results. They can use it to boost their brand image, get traffic to their site and generate sales.

How Will Businesses Gain By Making Use Of Facebook’s Advertising Platform?

The world of online marketing is very competitive. The only way that you can get ahead of the competition is through a strong and powerful advertising platform. Facebook’s new advertising method offers such a platform and it has a far reaching effect, with its huge user network. This network is only going to grow and lots of people use Facebook through their mobiles which give marketers new avenues to reach out to their audience. In the future, it is likely that brand promotion through Facebook will be a more effective means of advertising than any other marketing platform.

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