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Marketing Concerns for Ecommerce Web Design

Marketing Concerns for Ecommerce Web Design
What is E-commerce?

To exchange, sell and purchase goods and services using computer network is known as “E-commerce”.
In today’s era due to high rise in prices and paucity of time, the importance of E-commerce needs no overemphasis. But the problem is, one needs to be smart enough to go in for a good E-commerce Web Design so as to deal with its four major perspectives:

  • B2B (Business-to-Business)
  • B2C (Business-to-Consumer)
  • C2B (Consumer-to-Business)
  • C2C (Consumer-to-Consumer)

Here I would like to touch only the basic features to tell about the discrepancies in certain E-commerce websites, which need to be rectified if the client wants the return, value of his/her goods and services.

As a digital marketer, I audit E-commerce websites many times every week and experience amazing and unbelievable marketing mistakes.

Website design is the key for important branding and building of trust. When working on a new website, one is prone to get caught up in lucrative appeals of the design. Here, one should be always aware that one’s aim of commerce website design is to have enhanced sales and not the beautiful design of the website.


Six Important Marketing Considerations for E-commerce Web Design
Based on my personal useful experience, given hereunder are certain important considerations to be borne in mind by all concerned:

  1. True, we all cannot be like Apple, but no one can stop us to be so, as much as possible. We can endeavor to have our website to embody a precise and well targeted brand direction.Very often we observe luxurious websites not making satisfactory sales, but they forget the main reason for that being that the visitors find it difficult to access a particular section in which they are interested.When visitors land on a website, they should instantly understand where they are: are they accessing a luxury product, household goods etc etc. Design of your E-commerce website should be such that your brand is positioned in front of your mind.
  2. Specific creative beauty factor can boost your E-commerce website. It can also help to sell your products on other channels. In this era of visual sharing, use of quality product photography makes a website unequivocally much more sharable on social web.
  3. Another noticeable flaw observed in the E-commerce web design concept is ignorance of due importance for internal pages. Homepage is not the end of the matter. In E-commerce website, it has to simply serve as guide to the crux of what you want to sell in your internal pages. In fact, as online retailer you should be able to get the clientele off the homepage and lead them to inner size as early as possible.
  4. As top priority, don’t forget to put the following contact details on your website:
    Phone No.
    Contact Us Link, in the upper right hand corner
    Just make the above quick and easy for the clients to contact you. Polishing, style or creativity will not do here.
  5. Generally it is found that people are scared of making online payments. Here your trust plays the part. For this, E-commerce web design should include trust symbols.
    For example, on homepage, trust symbols could be awards, industry memberships, client logos etc. Combined with guarantees about respecting privacy of the clientele, such small design considerations will help boost your business.
  6. Design element of ‘Calls-to-Action” needs to be given utmost attention. These small buttons and links ultimately drive clientele to take an action on the website. It should be ensured that button/link looks clickable. If it is a button, it should look a physical button and make you to click it. In case it is a link, please underline it, which is the universal drill that the text would lead somewhere. The color of buttons should be in contrast to the rest of the site for discernible impact. Give larger and different colors to the links compared to rest of the text, for them to clearly giving the feeling of representing an action.

Please don’t take me on my word. Just give me an opportunity to serve you and see my results.

Web Portals – Great Solution for Your Business

Web Portals – Great Solution for Your Business

Web Portal Development is the online result with the aim of brings the information with various consistent. Web Portals are rapid resources for companies to allocate information with those who linked among them and they can build up the information that is to be show. The scope of the Web portals is to bring jointly different sources of information on to a single stage. Web Portals are of different kinds like news portal, business portal, government portal, corporate portal, culture portal, e-commerce portal, stock portal, tender portal, B2B portal, B2C portal etc. The main purpose of portal development varies from one customer to another.

Different types of companies are giving the services according to client’s requirements. Now day’s portal development has turn into the extensive result for the companies because it creates the website that is purposive and proficient. The portal based website plays a very important function to give the most excellent solutions in business.


Portal Development has become the broad idea to magnetize and gain the clients online. Few Services Comes under the Web Portal Development such as:-

  • E-commerce Portal Development
  • B2B Portal Development
  • B2C Portal Development
  • Travel Portal Development
  • News Portal Development
  • Job Portal Development
  • Real Estate Portal Development
  • Magento Store Development
  • Social Networking Portal Development
So, at the end web portal development provides you a broad field to explain your business and depiction it to advance development. The portal is developed in synchronization with the business objectives and targets.

Ecco-Energy Responsive Website

Ecco-Energy Responsive Website

Acura Learning PHP Website

Acura Learning PHP Website

Testimonial 3

It has been a nice experience to engage with Web Decorum. Nitin possesses a high level of creativity for designing a good website, He understood my needs, engages well and delivered a product which stands up to the Best. Website is appealing, easy to navigate, and engaging.

Rajiv Handa, Founder & Chief Learning Office
Rajiv Handa Associates


For any graphic and web services, I would definitely recommend these guys. Young and energetic team with customer service at heart.

Graham Langley, Partner
Euro Asia Group


Best in the industry who understands customer specific requirements and works out solutions accordingly.

Brig Ravi Sharma, Head Operations,
Force India Security Services

Retina Ready Websites

Retina Ready Websites

With the advent of inventions and inventions taking place in an unexpectedly fast way in the I.T. scenario of today, there is a mad rush to catch up with the latest to earn laurels as pioneers in various fields of the I.T.  One such newest of the new venture is ‘retina display’.

The termretina display” is a hardware term coined by Apple in June, 2010.The future of displays for mobile devices, laptops and desktop computers rests on ‘retina.’

Retina Display- Definition

Retina display ensures a screen with density of pixels being so high that the individual pixels are rendered negligible to our eye’s retina.  It conducts a display of over 300 dpi of resolutions, thus saving a lot of space coverage. On retina display, texts and images are very legible and look like prints.


Digital Empowerment

It is an era of I.T. wherein there is no short cut to digital empowerment. And to ensure this empowerment, we have to develop our web sites that are befitting enough to compete on each and every device; for that there is need to use high resolution images and graphics.  And this dire need is fulfilled once all the devices are retina optimized.

Scope of Growth of Retina Display

Some important examples of devices with retina displays are tablets, Smartphone’s, and even non-Apple notebooks. More and more are being added every day.  Soon desktop computers will also be available with retina displays

iPhone 4 first got introduced in the market with retina display in 2010; tablet and 3rd generation iPad were the used retina display in 2012. It is difficult to keep track of how many more devices are on the way.

Importance of having a Retina-Ready Website

On a retina-ready website, the results are crystal clear. When viewed on non-retina optimized device, the graphics look shabby and at times even strenuous to eyes.  The results on non-retina optimized device are at times even disgusting and damaging vis-à-vis important graphics. It is therefore important to have a retina-ready Website.


No doubt that as on date making a retina-ready website is not  fairly cheaper, but with the passage of time, this technology, like any  other technology, will be cheaper and cheaper, and in any case all of us have  the retina devices with us anyway and  they could be put to nicer use, to help save monetarily.  To become pioneer in the field of owning retina-optimized website, we recommend spending a bit today as a good investment for the immediate future, which is at times sane enough to enhance your ROI. And then, we at Web Decorum are always there to offer our cost-effective services without compromising on quality.

Effective Ways of Using Responsive Web Design

Effective Ways of Using Responsive Web Design

Responsive Web Design is still at an innovative stage.  Albeit a complex endeavor, it has made a niche in the web development world and earned a universal recognition as “RWD”.

Effectiveness of RWD

RWD can be effectively useful in making denting efforts and inroads vis-à-vis usefully displaying websites across the whole set of devices, provided it is handled by befitting experts.  Its layout should adapt itself to the viewing tool, user technician and ambience.

Since recent past, the browser-enabled devices have been entering into the market unabated. These, inter-alia, comprise smart phones, e-readers, tablets, gaming consoles, notebooks etc., each using its own browser, layout, screen resolution. As the momentum grows, the clientele will have high expectations vis-a-vis their websites’ advantages.  It is in such a circumstance that RWD will come handy, whereby the number of users can be enhanced on demand, in a cost-effective manner without adversely affecting the outcomes.


RWD- Providing Optimal Viewing Experience

In essence, the RWD is a talented and creative effort to offer a site with an optimal viewing experience, facilitating an easy reading and navigation, needing minimum of scrolling, resizing and panning, across a range of devices as wide as desktop computer monitors to mobile phones.

Essential Elements of Responsive Web Design

To go in for a good RWD, one has to first understand its concept. Its concept is to develop a skillful website design to ensure that any layout could be changed as per the user’s computer screen resolution.
A good RWD impacts the layout, including menus, image/video size etc.  So much so that due to reduction of the browser-size one can even view a larger amount of text on a page. Its three salient elements are:

  • Flexible Images
  • Media Queries
  • Fluid Layouts

RWD is SEO-friendly and obviates the requirement of developing multiple sites, which dilute SEO performance as the multiple sites compete against each other for traffic.

Responsive Web Design and its Skillful Use

The curiosity of rapid changes in web designs is on a fast track.  The skillful use of the RWD is the key to achieve multiple aims in a cost-effective manner. It has rightly given high hopes to innovate a trend that in the near future will become any industry’s brand.

Agreed, it is a bit confusing to grasp the advantages of a Responsive Web Design – confusing in the sense that a variety of development methods need to be effected, each RWD’s application needs various development approaches etc.; you also need to imbibe the code for changing the layout of one site to adapt to the dimensions of, say, as many as three different devices – mobile, desktop, tablet. But then, as of now, it is in its infancy and very shortly the use of RWD will be proved a boon, particularly when you practically see the RWD brightening the chances of enhancing your ROI without sacrificing your quality and without any pecuniary penalty.

NOTE-Presented above is micro of macro, albeit we, at Web Decorum, one of the most competitive and recognized leaders in all fields of Information Technology, have all  the infrastructure and wherewithal to help you realize your dreams to go hand in hand with the pioneers of adopting RWD with our mutual efforts.

Website for Foreign Exchange Brokerage

Website for Foreign Exchange Brokerage
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Our Testimonials

  • It has been a nice experience to engage with Web Decorum. Nitin possesses a high level of creativity for designing a good website, He understood my needs, engages well and delivered a product which stands up to the Best. Website is appealing, easy to navigate, and engaging.
    Rajiv Handa, Founder & Chief Learning Office Rajiv Handa Associates

  • For any graphic and web services, I would definitely recommend these guys. Young and energetic team with customer service at heart.

    Graham Langley, Partner
    Euro Asia Group

  • Best in the industry who understands customer specific requirements and works out solutions accordingly.
    Brig Ravi Sharma, Head Operations, Force India Security Services


Our Expertise

  • Experienced - Professionals
  • More than 7 years Experience
  • Highly Qualified Team
  • Great Customer Support
  • Customer Satisfaction
  • On-time Delivery


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