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Five important features that will give your website a lead over its competitors

Are you disappointed with the way your site is performing? Is your competitor looking as if they are getting a lead in the market? Are you seeking ways to improve site performance and get desired results in traffic and sales? Here is a look at five most important points to implement for getting a lead in the market:

  • Check Your Marketing Strategy: People can access information through various channels, so your brand should make use of multiple digital marketing mediums to effectively reach out to its target audience. You should make use of PPC, SEO, SMO and videos to attract customer attention, make a powerful impact on their minds about your brand and show it as a leader in the market. Your competitors might be doing this already and that’s why their site is getting high traffic and good sales.
  • Give Valuable Content: Visitors coming to your site cannot see or touch your products. The only way they can get details about it is through accurate product descriptions and quality images. Giving valuable content is vital to building trust with customers. The content should be original and informative. It should be updated regularly and it should tell visitors something that they have not read about already. Today, giving such content is tantamount to getting business as otherwise your page ranks get affected, which in turn affects the volume of traffic arriving at your site.
  • Include Personalisation In Site Content: When your site is full of general information, visitors get bored.Give it a personalized touch by putting in sections that have welcome message or the name of the visitor. Other forms of personalized content that will help reach out to customers are email newsletters and shopping reminders. You can also send suggestions to them through social media pages. The more you get involved with what customers like to buy, the closer you get to them. It shows that you have a deep interest for their preferences.
  • Get Your Site Mobile Ready: Lots of people are using their mobile devices over desktops to find out information that they need. Catching the interest of such users can bring quality traffic to your site, which will result in conversions. Make your website mobile friendly so that it is able to reach out to mobile users and trigger sales. Google increases the page ranks of sites that have a responsive design, so if yours is not responsive, your band is going to be left behind in the market.
  • Good Site Design: Have a site design with elements that enable visitors to easily navigate through its pages. The site’s font, color, images are features that play a key role in getting more traffic which will convert into sales  and also spread popularity about your site to others.


Look into these points and your site will be able to reach out to its target audience effectively. In a short while, it will experience good sales and traffic, which will boost its page ranks and popularity.

A Look At The Black Hat Techniques That A Site Must Avoid To Get Good Page Ranks From Top Search Engines

Many websites make use of black hat techniques to boost their page ranks so that they can attract visitors and get sales. These techniques will only result in search engines assigning low ranks to that site.

Here is a look at black hat techniques that your site should avoid to enjoy good page ranks and gain quality traffic:

  • Do not stuff site content with keywords as this is no longer looked upon as a good way to boost rankings by Google. It penalizes sites that use too many keywords in their content to increase page ranks. If your product does not have keywords which are highly used by people in their search, look for information from competitors. Look for the right keywords, using the best keyword tools and use them sparingly in the content so that genuine, organic traffic arrives at your site.
  • Avoid keyword stacking where in you are creating content that revolves around keywords in such a way that it repeats over and over again. When you do this, visitors are not getting any valuable information. Google reduces the rankings of sites that do not give quality information to visitors. When page ranks get affected, your site will not get listed in top ten search results. Keywords should be seamlessly merged into the content which should be generated for users and not search engines.
  • Avoid content duplication which is penalized by Google heavily. When you lift content from another site and put it in your own, you are giving users information that they can find somewhere else. You need to give refreshing, original and engaging content which will make them come back to your site for their next shopping experience. Giving original content makes your site look authoritative to visitors. Search engines give it high page ranks which ushers visitors to it and generates sales.
  • Establish quality links to your site. Paying sites to connect to yours or putting information about your products or services in high traffic sites is no longer considered valid. Get news makers to connect to your site’s content through their sources, because it will be a natural link and not a paid one. Create pages in social media and give information there about your products or services with a link back to your site. Do not overuse sites for linking. for eg. do not write too many articles in a single site with each article linking to your site. Have a link established once in three months from a trusted site to yours, so that links looks natural.
  • Check if the links established to your site come from spam sites. Links form such sites will reduce your page ranks. If you find a spam site or a site with poor quality information connecting to yours, contact the webmaster to remove their link. If they do not, disavow the site using Google’s webmaster tool.

Look into these points and your site will have all those features that will make it popular with top search engines like GoogleThey will assign good page ranks to it, which will increase its online visibility and sales figures, thus bringing expected conversions.

How to make your Press Release increase Page Rank and Online Visibility…?

Issuing a press release is a very effective way of drawing traffic to your site and increasing page rank. A well-written PR gets instant attention and informs people about the latest happening in your business. They know what you are doing and how it is going to benefit them. If there is going to be a new product launch or improvisation of an existing product, the best way to well the public about it is with a PR.

Tips for creating A PR that enhances Site Traffic…

Press releases that are valuable are quickly liked and shared by people. They bring traffic to your site because after people read it they will want to know more about your company, product or service.  However, you need to make use of PR in the right way to enjoy high page ranks and good online visibility.
Here is a look at five tips for creating a press release that enhances your page ranks, which gets your business noticed and get likes from a large volume of people:

  • The press release must be engaging in tone and have valuable content. Do not write a press release for every activity that is happening in the organization. Do it only for very important events, which are of interest to the public.
  • Do not post press releases frequently because people will loose interest in your brand when they see information coming out all the time. A new press release affects the old one that was sent out just some time back and also influences what you are going to post next, just as in the newspaper. So have one PR per month or maximum two, but no more than that.
  • Include keywords in the release to make it easy for search engines to pick up the page and display it in their search results. Do not over stuff with keywords because Google does not like that. Have the most important keywords in the release to keep it short and simple.
  • When you established links from your PR to your site, ensure that these links are from various sites. So don’t just post in a single PR site every month. Post in different sites so that Google sees that your site is getting many links from different web sources.
  • Your site should already have good links arriving at it from various web sources. Only then is it appropriate to post a PR and establish a link from the PR to your site. A site with just PR links looks bad to Google because the only site that wants to connect to yours are paid ones.


Look into these five points to create an effective PR that fetches results in terms of online visibility and page ranks.

A press release that is engaging and which gives valuable information is well received and shared by a lot of people quickly. This quality coupled with important points on SEO such as links and keywords should be followed when writing and posting a PR for it to bring desired traffic to your website.


Top Five Tips on how to create a Mobile Landing page that fetch conversions instantly…

Mobile e-commerce is gaining popularity now more than ever. With increasing use of Tablet and Smartphone devices, people like to shop through their hand-held device, rather than their desktops. They can shop whenever they want, wherever they are and shopping can be completed in minutes.  How can your business catch the attention of mobile users and gain sales? You need the most attractive mobile landing pages?


How To Create A Fantastic Mobile Landing Page That Gets Conversions?

The pages must have features that bring about instant conversions. In order to do this, you need to understand consumer behaviour when they use mobile devices. What do they look for and how do they complete tasks? Here is a look at five important points that will help you create an awesome mobile landing page:

  • Mobile users, unlike online desktop users do not delve deep into product information. They want the key details in concise way. Your page must show important features of the product in a bulleted, easy-to-read font so that they can find details quickly and proceed to purchase
  • The page design must be neat and organized. When visitors land on any page, they should be able to see what they want quickly. Make smart use of colour and font. Have clear, attractive images in the pages so that visitors can see the product clearly. The call-to-action button must be strongly visible and in a colour like red or green to catch visitor attention.
  • Purchase process must be easy. When a visitor lands in a page and likes the product, he or she should be able to complete their purchase with a single click of the ‘buy’ button. With another click they should proceed to form filling, check out and payment.
  • People buy products based on popularity. Show testimonials so that customers can see what others feel about the product. With a single click of the testimonial button, they should be directed to a page where they can read them. You can also show product popularity through number of ‘Likes’.
  • Clearly display your offer so that visitors find out right away how they benefit by purchasing the product at that price from your store. If it is a 50% reduction, indicate it strongly. Visitors should not have to spend time moving from one page to another finding out available offers on products that they want to buy.

By bringing these five elements into landing page design, visitors will find it easier and exciting to shop at your store using their mobile devices. They are likely to recommend it to their friends, which will bring more visitors to your store. The attention span of mobile user is shorter than desktop users, hence you need the best page design elements and features to keep them focused and get conversions. These points will bring such features into the site, retain visitor interest and motivate them to make a purchase.  As a result, your website will be able to generate sales through mobile users and as the number of people shopping through mobile devices rises, your business will benefit even more.

Facebook for Small Business Websites

As we all know, how social media is booming in marketing. So to make small business website more social, Facebook is providing us a very good platform. With Facebook plug-ins we can add features to small business website which helps us to share content and posts on website and further those posts and shares can be published in your feed on Facebook.

Use Small Business Website as an app on Facebook

With help of website, you can use a lot of features of Facebook. You just need to register your website as application on Facebook. You can use the App Dashboard to register business website on Facebook, which further helps you to get an App ID and this can be used to share content via app on Facebook.

When you use application with Feed Dialog box, the resulting content/stories will be shared by your users which will include extra information about the application from which content is being posted on their walls.


Social Plug-ins:

Facebook is providing various social plugins that we can use in small business website like:-

  1. Like Button
  2. Send Button
  3. Embedded Posts
  4. Follow Button
  6. Share Dialog
  7. Activity feed
  8. Recommendation Box
  9. Like Box
  10. Login Button
  11. Registration
  12. Facepile


Embedded Posts: This is one of the latest features launched by facebook, which help you to easily embed public posts from Facebook to blog or website.

Facebook login: Facebook is also providing Facebook login feature. With this feature user can login to website (using Facebook login) with Facebook credentials. User does not need to create separate account on our website. With this we can fetch and store required information of user into our database. Facebook login helps us to sign in user with real identity and this is possible with the use of Graph API and Open Graph API provided by Facebook.

Facebook Hash: Facebook has moved on its hash-tag functionality to its users. Hash-tag feature which up until now was associated with other social features like Twitter, Instagram and Google+ can now be used in Facebook also mainly focusing on advertising and marketing users.

We are familiar about how to use hash-tags. Hash-tags are already in use by people in their pictures, posts and shares. Now we can experience the use of hash-tag on Facebook, but now they are not click able but seem to be a trending topic.

Web Development for Small Business needs

Web Development is used to develop a web based website or apps for the internet and include the web design, content, development, web server and client/server scripting etc.

In Web Decorum, we provide web development services for small businesses to influence IT needs successfully and professionally. Our Technology ability and business process skill enables our clients to automate their specific business processes and flows to effect in spirited advantage. In our web development service offerings, we taken care of modularity, scalability and security of solutions as a common take out. Web Decorum provides you a proper software product development and deployment service for the important product based companies and clients around the world. We put up the implementation of product range that uses sophisticated and cutting edge frontier technologies and open source frameworks that ensure fast mixing across multiple channels and systems to improve the capability, quickness and give a new element to user experience.

Product Development Life-cycle in Web Decorum

Product Development Life-cycle in Web Decorum

Our Web Prototype helps you in detecting and explanatory possible risks and errors in the early phase of the development. An early detection allow development teams at the both ends to take corrective actions on time.

Our Architecture is the external framework gives you a product shape, form size and most significant away. It paves way for a suitable and successful web development of the product. A strong architecture provides a platform where all the mechanism put together with all each other.

A pattern driven modeling approach delivers steady, layered, multi channel, reusable and extensible design models. The can set cross-validations the design outputs to make certain high levels of design integrity.

Marketing Concerns for Ecommerce Web Design

What is E-commerce?

To exchange, sell and purchase goods and services using computer network is known as “E-commerce”.
In today’s era due to high rise in prices and paucity of time, the importance of E-commerce needs no overemphasis. But the problem is, one needs to be smart enough to go in for a good E-commerce Web Design so as to deal with its four major perspectives:

  • B2B (Business-to-Business)
  • B2C (Business-to-Consumer)
  • C2B (Consumer-to-Business)
  • C2C (Consumer-to-Consumer)

Here I would like to touch only the basic features to tell about the discrepancies in certain E-commerce websites, which need to be rectified if the client wants the return, value of his/her goods and services.

As a digital marketer, I audit E-commerce websites many times every week and experience amazing and unbelievable marketing mistakes.

Website design is the key for important branding and building of trust. When working on a new website, one is prone to get caught up in lucrative appeals of the design. Here, one should be always aware that one’s aim of commerce website design is to have enhanced sales and not the beautiful design of the website.


Six Important Marketing Considerations for E-commerce Web Design
Based on my personal useful experience, given hereunder are certain important considerations to be borne in mind by all concerned:

  1. True, we all cannot be like Apple, but no one can stop us to be so, as much as possible. We can endeavor to have our website to embody a precise and well targeted brand direction.Very often we observe luxurious websites not making satisfactory sales, but they forget the main reason for that being that the visitors find it difficult to access a particular section in which they are interested.When visitors land on a website, they should instantly understand where they are: are they accessing a luxury product, household goods etc etc. Design of your E-commerce website should be such that your brand is positioned in front of your mind.
  2. Specific creative beauty factor can boost your E-commerce website. It can also help to sell your products on other channels. In this era of visual sharing, use of quality product photography makes a website unequivocally much more sharable on social web.
  3. Another noticeable flaw observed in the E-commerce web design concept is ignorance of due importance for internal pages. Homepage is not the end of the matter. In E-commerce website, it has to simply serve as guide to the crux of what you want to sell in your internal pages. In fact, as online retailer you should be able to get the clientele off the homepage and lead them to inner size as early as possible.
  4. As top priority, don’t forget to put the following contact details on your website:
    Phone No.
    Contact Us Link, in the upper right hand corner
    Just make the above quick and easy for the clients to contact you. Polishing, style or creativity will not do here.
  5. Generally it is found that people are scared of making online payments. Here your trust plays the part. For this, E-commerce web design should include trust symbols.
    For example, on homepage, trust symbols could be awards, industry memberships, client logos etc. Combined with guarantees about respecting privacy of the clientele, such small design considerations will help boost your business.
  6. Design element of ‘Calls-to-Action” needs to be given utmost attention. These small buttons and links ultimately drive clientele to take an action on the website. It should be ensured that button/link looks clickable. If it is a button, it should look a physical button and make you to click it. In case it is a link, please underline it, which is the universal drill that the text would lead somewhere. The color of buttons should be in contrast to the rest of the site for discernible impact. Give larger and different colors to the links compared to rest of the text, for them to clearly giving the feeling of representing an action.

Please don’t take me on my word. Just give me an opportunity to serve you and see my results.

Web Portals – Great Solution for Your Business


Web Portal Development is the online result with the aim of brings the information with various consistent. Web Portals are rapid resources for companies to allocate information with those who linked among them and they can build up the information that is to be show. The scope of the Web portals is to bring jointly different sources of information on to a single stage. Web Portals are of different kinds like news portal, business portal, government portal, corporate portal, culture portal, e-commerce portal, stock portal, tender portal, B2B portal, B2C portal etc. The main purpose of portal development varies from one customer to another.

Different types of companies are giving the services according to client’s requirements. Now day’s portal development has turn into the extensive result for the companies because it creates the website that is purposive and proficient. The portal based website plays a very important function to give the most excellent solutions in business.


Portal Development has become the broad idea to magnetize and gain the clients online. Few Services Comes under the Web Portal Development such as:-

  • E-commerce Portal Development
  • B2B Portal Development
  • B2C Portal Development
  • Travel Portal Development
  • News Portal Development
  • Job Portal Development
  • Real Estate Portal Development
  • Magento Store Development
  • Social Networking Portal Development
So, at the end web portal development provides you a broad field to explain your business and depiction it to advance development. The portal is developed in synchronization with the business objectives and targets.

Retina Ready Websites


With the advent of inventions and inventions taking place in an unexpectedly fast way in the I.T. scenario of today, there is a mad rush to catch up with the latest to earn laurels as pioneers in various fields of the I.T.  One such newest of the new venture is ‘retina display’.

The termretina display” is a hardware term coined by Apple in June, 2010.The future of displays for mobile devices, laptops and desktop computers rests on ‘retina.’

Retina Display- Definition

Retina display ensures a screen with density of pixels being so high that the individual pixels are rendered negligible to our eye’s retina.  It conducts a display of over 300 dpi of resolutions, thus saving a lot of space coverage. On retina display, texts and images are very legible and look like prints.


Digital Empowerment

It is an era of I.T. wherein there is no short cut to digital empowerment. And to ensure this empowerment, we have to develop our web sites that are befitting enough to compete on each and every device; for that there is need to use high resolution images and graphics.  And this dire need is fulfilled once all the devices are retina optimized.

Scope of Growth of Retina Display

Some important examples of devices with retina displays are tablets, Smartphone’s, and even non-Apple notebooks. More and more are being added every day.  Soon desktop computers will also be available with retina displays

iPhone 4 first got introduced in the market with retina display in 2010; tablet and 3rd generation iPad were the used retina display in 2012. It is difficult to keep track of how many more devices are on the way.

Importance of having a Retina-Ready Website

On a retina-ready website, the results are crystal clear. When viewed on non-retina optimized device, the graphics look shabby and at times even strenuous to eyes.  The results on non-retina optimized device are at times even disgusting and damaging vis-à-vis important graphics. It is therefore important to have a retina-ready Website.


No doubt that as on date making a retina-ready website is not  fairly cheaper, but with the passage of time, this technology, like any  other technology, will be cheaper and cheaper, and in any case all of us have  the retina devices with us anyway and  they could be put to nicer use, to help save monetarily.  To become pioneer in the field of owning retina-optimized website, we recommend spending a bit today as a good investment for the immediate future, which is at times sane enough to enhance your ROI. And then, we at Web Decorum are always there to offer our cost-effective services without compromising on quality.

Effective Ways of Using Responsive Web Design


Responsive Web Design is still at an innovative stage.  Albeit a complex endeavor, it has made a niche in the web development world and earned a universal recognition as “RWD”.

Effectiveness of RWD

RWD can be effectively useful in making denting efforts and inroads vis-à-vis usefully displaying websites across the whole set of devices, provided it is handled by befitting experts.  Its layout should adapt itself to the viewing tool, user technician and ambience.

Since recent past, the browser-enabled devices have been entering into the market unabated. These, inter-alia, comprise smart phones, e-readers, tablets, gaming consoles, notebooks etc., each using its own browser, layout, screen resolution. As the momentum grows, the clientele will have high expectations vis-a-vis their websites’ advantages.  It is in such a circumstance that RWD will come handy, whereby the number of users can be enhanced on demand, in a cost-effective manner without adversely affecting the outcomes.


RWD- Providing Optimal Viewing Experience

In essence, the RWD is a talented and creative effort to offer a site with an optimal viewing experience, facilitating an easy reading and navigation, needing minimum of scrolling, resizing and panning, across a range of devices as wide as desktop computer monitors to mobile phones.

Essential Elements of Responsive Web Design

To go in for a good RWD, one has to first understand its concept. Its concept is to develop a skillful website design to ensure that any layout could be changed as per the user’s computer screen resolution.
A good RWD impacts the layout, including menus, image/video size etc.  So much so that due to reduction of the browser-size one can even view a larger amount of text on a page. Its three salient elements are:

  • Flexible Images
  • Media Queries
  • Fluid Layouts

RWD is SEO-friendly and obviates the requirement of developing multiple sites, which dilute SEO performance as the multiple sites compete against each other for traffic.

Responsive Web Design and its Skillful Use

The curiosity of rapid changes in web designs is on a fast track.  The skillful use of the RWD is the key to achieve multiple aims in a cost-effective manner. It has rightly given high hopes to innovate a trend that in the near future will become any industry’s brand.

Agreed, it is a bit confusing to grasp the advantages of a Responsive Web Design – confusing in the sense that a variety of development methods need to be effected, each RWD’s application needs various development approaches etc.; you also need to imbibe the code for changing the layout of one site to adapt to the dimensions of, say, as many as three different devices – mobile, desktop, tablet. But then, as of now, it is in its infancy and very shortly the use of RWD will be proved a boon, particularly when you practically see the RWD brightening the chances of enhancing your ROI without sacrificing your quality and without any pecuniary penalty.

NOTE-Presented above is micro of macro, albeit we, at Web Decorum, one of the most competitive and recognized leaders in all fields of Information Technology, have all  the infrastructure and wherewithal to help you realize your dreams to go hand in hand with the pioneers of adopting RWD with our mutual efforts.

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Our Testimonials

For any graphic and web services, I would definitely recommend these guys. Young and energetic team with customer service at heart. Graham Langley, Partner

Euro Asia Group

It has been a nice experience to engage with Web Decorum. Nitin possesses a high level of creativity for designing a good website, He understood my needs, engages well and delivered a product which stands up to the Best. Website is appealing, easy to navigate, and engaging. Rajiv Handa, Founder and Chief Learning Office

Rajiv Handa Associates

Best in the industry who understands customer specific requirements and works out solutions accordingly. Anthony Braithwaite

Universal Vehicle Exports

Our Expertise

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